Lucid Luxury is a student blog that will keep you up to date with the latest news and happenings of the luxury world and market. Lucid Luxury will focus mainly on marketing and communications methods and tools used by luxury brands today.
Accompanying the news and reviews, Lucid Luxury will also provide a corporate commentary and analysis. The blog roll contains a list of companies and websites we are following and will be our reference vault of links and inspiration. Please keep an eye on them as they will be updated on a regular basis.
Here are the top 6 amongst the companies / sites we are following:
WWD (wwd.com)– Women’s Wear Daily (WWD), also referred to as the “Fashion bible”, WWD is one of the top daily websites that provides a balance of credible business news and key fashion trends dedicated to an audience who are involved in or have an interest in the luxury and fashion industry. WWD also has a blog section split up into more focused categories such as business, beauty, eye, fashion, media, men’s and retail.
Luxury Daily (luxurydaily.com) – features news and analysis of advertising and marketing campaigns of luxury brands in all mediums from social media to mobile marketing and commerce.
Born Rich (bornrich.com) – is a blog which focuses on luxury living. Features reviews on hotels, services and experiences and luxury products including cars, yachts, technology and gadgets.
Just Luxe (justluxe.com) – features lifestyle, fashion, travel and videos section. Particular point of interest is the video section which keeps you up to date with notable marketing and advertising campaigns of luxury brands.
Haute Luxe (Haute Luxe facebook group / hauteluxe.net) – is a social network group created by Philippe Mahailovich, Luxury Brands Professor at INSEEC. The group was created as a forum for networking and discussion on luxury brands between all of Philippe’s students and past students. Haute Luxe features spotlight articles on a regular basis which are open for opinions and comments.
Louis Vuitton (YouTube account) – contains an organised library of short videos including behind the scenes shoots, teasers, artistic videos which aims to educate consumers whilst promoting the brand awareness of the luxury giant, Louis Vuitton.
Lucid Luxury 
Great look, good intro.
Please now create an entry as described in the assignment:
First entry
Pull in one story from one of your reference blogs or the press and critique it (within the blog entry itself, not in the “comments” section).
Who is the author writing as? Himself, or a company voice?
How trustworthy is the blog entry? IS the author credible, objective, or serving the corporate communications point of view
What does it appear the corporate objectives are for the blog (refer to the list of questions in class notes 1, page 20.
Remember, I don’t want YOUR opinions, I want you to blog in the interests of your company / entity.