Our valued and loyal followers,
We confirm that our sudden offline status yesterday (3rd November 2011) was due to a security breach on our website. Immediate action was taken by the Lucid Luxury technical team to assess the damages and nature of intrusion. New and ongoing security measures have already been installed to reinforce the website before relaunching today. Vital information such as credit data is not stored online or on website servers.
As a result of this incident, plans and mock-ups for the next 3 months (including our special fall / winter 2012 issue) and our emailing list was acquired. Several fraudulent emails where the culprit(s) posed as Lucid Luxury’s CEO, Blair Von DéBussy, were sent out to our valued clients, distribution chain, suppliers, stakeholders and members. The emails claimed that the financial situation of Lucid Luxury was insufficient to support the site’s activities after the next issue and that unless bought by an interested investor or competitor, it will be have to be ‘regrettably shut down’.
As chief editor and on behalf of Lucid Luxury, I would like to formally deny all emails containing content of such claims.
On the contrary to the false claims, according to recent company reports, Lucid Luxury has experienced a significant growth in online activity particularly from Chinese and Indian followers. Amongst the new stakeholders included Chinese and Indian media companies with ideas and proposals for joint ventures and partnerships. In addition, Lucid Luxury is proud to be among the 2011 top luxury blogs according to Vogue Men’s Magazine after placing 3rd in the list of ‘Top Luxury Blogs for 2011’. Lucid Luxury will continue to deliver and break down the latest news and happenings of the luxury world in an innovative way for you to digest.
We are currently in the process of sending out personal letters to our followers and to all those affected by this mishap to make sure everyone is aware of the situation. We sincerely apologise for any inconveniences and unsettled feelings and we would like to ensure everyone that we are doing our best and taking all precautions to avoid any future relapses.
If you have any further queries about the incident or if the mails persist, please do not hesitate to contact us via our 24 hour customer service phone line or email. Further developments on the matter will be updated via our Facebook page.
Sincerely,
David Chea
Lucid Luxury, Chief Editor
Lucid Luxury’s BTS trailer for BARBARA BUI SS2011
Lucid Luxury had the special privilege to meet the creator of the luxury brand, Barbara Bui the night before the Spring / Summer 2011 fashion show. You can view Lucid Luxury’s behind the scenes shoot in the video section on Barbara Bui Facebook Page. Enjoy!
Lucid Luxury 